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Asos Gives Its Fashion Bot a Voice on Google Assistant

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Asos is giving its Enki fashion chatbot voice powers, and it has nothing to do with Amazon’s Alexa. Indeed, the British e-commerce company revealed Thursday it has become one of the first fashion retailers to launch on Google Assistant.
The company upped its conversational commerce game when it launched Enki, its virtual shopping assistant, on Facebook Messenger in the U.K. in August. Now the bot takes its first steps into voice tech through Google Home smart speaker appliances and mobile devices.
“With the launch of Enki on Facebook Messenger and now Google Assistant, we’re exploring ways that conversational commerce can help us make the Asos shopping experience as easy and intuitive as possible,” said Jason Gregory, senior product manager.
Enki draws from the retailer’s “Style Match” tech, which calls up products based on looks shoppers already favor. One example is a customer seeing and snapping a photo of an outfit, submitting it to Enki and then getting similar items available from Asos. The bot can add products to a shopping list or make other suggestions. Since it can conduct proactive and focused searches for patrons, it comes off more like a personal shopper than a mere robotic customer service tool.
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