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LVMH to Bolster Presence at Shanghai’s CIIE Fair



LVMH to Bolster Presence at Shanghai’s CIIE Fair

PARIS — LVMH Moët Hennessy Louis Vuitton on Monday signed a deal to bolster its presence at China’s International Import Expo, or CIIE, a Shanghai trade show event in November, adding a touch of luxury to a flurry of Chinese deals as the country’s President Xi Jinping sweeps through Europe. 
The agreement was concluded in a conference room of LVMH’s headquarters here by Antoine Arnault, who heads the luxury behemoth’s communications department as well as the brands Berluti and Loro Piana, along with Sun Chenghai, president of the CIIE.
Two of the group’s labels, Hublot and Moët Hennessy took part last year, the first edition of the fair, which was established by President Xi.
“We work with experience, don’t jump in the pool before trying it,” said Arnault, when asked why the company hadn’t brought more labels to the event last year.
Asked what LVMH labels would take part in the upcoming edition, to be held Nov. 5 to 10, Arnault said there had been a request for the group’s largest brands, citing Louis Vuitton and Dior, but added there would likely be labels in the high-tech sphere as well, likely watch brands and perhaps the luggage brand Rimowa.
“I hope there will be a

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