Connect with us


Procter & Gamble Amps Up Beauty Tech at CES



Procter & Gamble Amps Up Beauty Tech at CES

For Procter & Gamble’s first foray at the Consumer Electronics Show, the company let loose new connected products across its beauty, health and skincare portfolio on Sunday.
“We are at CES because we want others to see how we are leading in applying technology to consumer packaged goods, and how we are sharing our experience and resources in partnerships that bring new products to life,” said Javier Polit, P&G’s chief information officer.
For instance, its SK-II Japanese cosmetics brand is getting a new, tech-driven retail environment called the Future X Smart Store. The goal is to deliver a hybrid “phygital” experience — which is clearly a portmanteau of physical and digital. The store will offer high-tech features like facial recognition and physical gesture interactions, as well as SK-II’s proprietary skin science and diagnostics.

SK-II’s Future X Smart Store 

Olay also welcomed a new artificial intelligence-based Skin Advisor platform that uses selfies and questionnaires to analyze skincare and pump out recommendations. And P&G made Opté, one of the first brands to come out of P&G Ventures, official with the new Precision Skincare System.
The tech blends camera optics, algorithms, printing technology and skincare science in one scanning device. The unit can detect hyper-pigmentation, and offers corrective serum

Follow WWD on Twitter or become a fan on Facebook.

Read More…

Source link

Continue Reading